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Creating team culture with Eddie Jones

Team culture is a word that is used a lot in sport these days. It’s used to describe the environment that the players operate in. To me, it’s more than that, culture to me is based on values, so the first thing you need to do is understand the values that are going to be important for your team.

Part 1. Creating Team Culture   16:01 Member content

Culture is the invisible part of any team that helps it perform better. It is like any other part of training, it can improve with practice. Eddie explains why and how to improve culture.

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Part 2. Coach leadership 1:26 Member content

In the video Eddie talk about Coach Leadership. what it is and why it is important.

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Course Part 1, Part 2
Duration 16:01
Topics Leadership & Management TRS Español Youth Coaching
Applicable to Coaches   Others  
Languages English , Español

Click on CC button at top left of video for other translation options.

Course reviews

Excelente el establecimiento de metas por entrenamiento.


Some really good tips here, in particular the selection policy and communication with players around this. A good investment of 16 mins


Very well presented and different insight which makes us think out the box. Awesome video learn from.

South Africa

very insightful, i will use this for the season.


Great video and well explained by Eddie on an very important aspect to a successful team.This is all the players want to be operating in a honest and happy environment.

South Africa

Brilliant. Lots of wisdom here, clearly developed from lots of experience. Very impressive. This guy is CEO material for any kind of organization, whether or not related to rugby.


The video is definitely an enormous educational tool for coaches and players. After watching this video, realising what you’ve achieved with Japan in 2015 rugby world cup. Hopefully we will see each other in person when you are coming to Cape Town, South Africa to coach the Stormers.

South Africa

The video was right on point. I coach a high school club team and my coaching staff and I are working hard to change a team culture which has included cutting the malcontents from the squad even though numbers are low. As a result we are getting more “new to Rugby” players more frequently and the team is finding a new identity. Thank you.


video was very helpful to me on how to understand my team moor


Great advice, from a very senior coach in the game.


Very brief. I found this really useful – for example the bit about asking players what they want to improve and what they want to learn in the training session to come. A lot of good realities about managing a team. H


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